On
page optimization, Off page optimization & Image Optimization are the basic
steps of SEO Campaign. Nowadays search engines are getting more smarter and
intelligent. The process of achieving the good search engine rankings is
getting complex. Now it takes much more than just basic off page things and
campaigns.
As
we know there are many factors that helps us in search engine rankings. One of
the most important factor is on page optimization.
What
is Image Optimization
Op
page optimization is pillar of your SEO and one of more important on page optimization
factor is Image optimization. Images are the strong component of a webpage. Somebody
said that “Pictures are better than thousands
of words”. If you use proper images then you can transmit your message to
the public at one glance while a careless use of images can destroy your whole
idea. In addition to this, Images can be a good source of traffic from Google Images
search.
Image
optimization includes alt tag, title tag, image size, image linking and image
name
Image
Optimization Techniques
Image
Relevance
Image
relevancy is important when we are talking about image optimization. That means
image should be matching as your blog or webpage subject. It should not misguide
to the audience.
Alt
tag
The
most important image optimization factor is alt tag. The text in alt tag is
displayed in the place of image if the image is taking so long to loading. Most
of the search engines are text based, They cannot read images and videos. The
alt tag not only tells the search engine that there is images placed in this
area but also the topic of your blog or webpage.
Your
alt tag must be short but descriptive. Always fill your alt tag with search
engine friendly text. You should not use spam words in it.
Image
size
Images
can make your page little heavy. A webpage that takes more than 10 seconds to
load have huge bounce rate. The total time visit of visitor is become a vital
part of SEO algorithm after all the updates. So it’s very important to keep
your images low in bytes.
File
Name
As
we know keywords are important in URL’s , same goes for images. Avoid using default image file
names like “DSC0001“, as it does not give any information about the image.
Always use descriptive file names with keywords separated by “_” (hyphen)
e.g.
“madhuri-dixit-on-titan-watch-launching”
Title
Tag and Image linking
Though
your image is eye catching the proper image linking techniques can give you
more proper results. Always use relevant anchor text whenever linking your
images. This is even more effective for your SEO.
Remember
to use title tag whenever you do image optimization. The title tag provides a
tool tip when you hover your cursor over a link. Use relevant keywords and
description & your title tag will rock.
These
are some important tips for Image optimization which are not only effective for
SEO but it can also boost your traffic.
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