Saturday 23 November 2013

Content is king for SEO

Content Marketing

Every year, search engine invent something new to make the guidelines for High Quality Content.  The thing is that if you don’t adjust as per the guidelines your website will be left behind by the time.

You need to follow 3 simple steps for creating High Quality Content. Research, Execute, Analyze. Doing SEO for a website is a very challenging job because it’s all about beating other same category websites. And in order to highlight in Google SERP (Search Engine Result Pages), you need to make your own content that must not be copied from other websites i.e. Fresh Content

So, it’s time to explain 3 simple steps

Research:
  1. Research phase involves basic 3 major components.
  2. Search about how many people are interested in the Subject of your content.
  3. Demand: Determining the demand of the content you are planning to post.
  4. Competitors: Identify the competitors and their similar content, research the points in their articles where they lack. Take advantage of those points to make your content more unique & valuable.
  5. Know your audience: Research about what people want to hear in your article and include those points. This is called Relationship Building.
Execute:
  1. Execute above all ideas by writing a fresh Article.
  2. Include H tags in your Articles.
  3. Give subtitles in your articles just not to feel boring to the readers. Subtitles give an idea about what points are getting covered in the Article.
  4. Finally optimize your keywords in such a manner that it should not look like keyword stuffing. (For SEO Purpose)
Analyze:
  1. How many views are there for your Article?
  2. Major the bounce rate & average visit duration for your article so that you can improve in your next Article.
  3. Knowing why your content is working: in terms of linking, social media or brand name etc.
  4. Always re-optimize existing content.
Promote your articles through Social Media, Blogs, Article Submissions, Forums, Paid advertising, to get more views for your Article.

I hope these steps will help you, to make High Quality content for your website or Blog.

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